Video Marketing Content : ECommerce Website Strategy
Boosting Your E-Commerce Business with Video Marketing: A Simple Guide
Video marketing. Have you had this thought? With an entirely online business, no storefront presence, attempting to sell products on your E-Commerce website solely online is difficult. There is an extremely high reliance on content strategy. SEO and PPC and working your Blogs and Articles are a great strategy, I mean this right here is an article we wrote to get our own point across! However, when it comes to a physical product there is only one marketing strategy that works the best, and that’s a comprehensive video marketing strategy. With people watching more videos than ever, utilizing video effectively can help you capture attention, engage customers, and drive sales. Here’s a straightforward guide to the best video marketing strategies for you and your e-commerce business.
1. Product Demos and Tutorials
This is what we do best at Exhibition Media! Product demos and tutorials are key to showing what your products can do. These videos help potential buyers see the value of your products and how they work. For more detail on this aspect of Video Marketing check out our Product Page.
Show Off Features: Use videos to demonstrate your product’s features and benefits. This helps customers understand exactly what they’re getting.
Build Trust: Videos showing the product in action reduce uncertainty and build trust with potential buyers.
Engage Your Audience: Tutorials that teach customers how to use your product can keep them interested and establish your brand as a knowledgeable source.
Tips for Great Product Demos:
Keep it Short: Aim for 1-3 minutes to keep viewers engaged.
Highlight Benefits: Focus on how the product solves problems or improves life.
Include CTAs: End with a clear call-to-action, like visiting your website or making a purchase.
2. Customer Testimonials and Reviews
Customer testimonials and reviews are powerful because they offer real, relatable feedback from other buyers! Make sure not to hire actors/actresses for this! It’s important that you hire dedicated and truthful clients to represent honesty. People can smell dishonesty from a mile away.
Build Credibility: Genuine testimonials help potential customers trust your product because they see real people having positive experiences.
Show Versatility: Different testimonials can highlight various uses for your product.
Encourage Engagement: Ask happy customers to make video reviews and share their experiences.
Tips for Using Testimonials:
Be Authentic: Ensure reviews are real and unedited.
Include Specifics: Ask for details about what customers liked and how it benefited them.
Show Faces: Videos with real people are more engaging and trustworthy.
3. Behind-the-Scenes Content
Behind-the-scenes (BTS) videos give a peek into your business operations, helping build a personal connection with your audience. Of all of the content strategies on this list, this one is somehow the most daunting. Do you stage this aspect? Do you just focus someone to hang out and bug employees on the job? The way we have always approached BTS is to not force it. Have someone on your team, or a dedicated social media coordinator focus on keeping a camera around to capture some funny moments here and there. Don’t put too much pressure on it, if you give it time there will be a few moments of very authentic laughter or a relatable moment of someone messing something up! These little day to day moments act great as a little glimpse into your friendly down to earth small business environment.
Show Your Brand’s Personality: Let viewers see your team, workspace, and the effort that goes into your products. This makes your brand more relatable.
Highlight Craftsmanship: If you offer handmade or custom products, show the creation process to add value and authenticity.
Create Buzz: Use BTS videos to tease upcoming products or events, generating excitement.
Tips for BTS Videos:
Be Genuine: Show real, unfiltered moments to connect with viewers.
Tell Interesting Stories: Share engaging stories about your team or product creation.
Keep it Engaging: Use dynamic editing to keep viewers interested.
4. Live Streaming
Live streaming lets you interact with your audience in real time, creating a sense of immediacy and connection.
Host Product Launches: Unveil new products live, demonstrate them, and answer questions on the spot.
Run Q&A Sessions: Allow customers to ask questions and get immediate answers, which helps build trust.
Hold Live Sales Events: Host events where viewers can purchase products directly through the live stream.
Tips for Live Streaming:
Promote Ahead: Let your audience know about your live stream in advance.
Engage with Viewers: Respond to comments and questions in real-time.
Test Everything: Ensure your equipment works well to avoid technical issues.
5. User-Generated Content (Also Influencer Marketing)
User-generated content (UGC) involves your customers creating videos about your products. It’s a great way to show real-life use and build community. This strategy is also effective with influencers nowadays! Somebody who already has a presence online advocating for your product and creating a video using their unique style that has already proven to be successful due to the amount of subscribers and followers they have!
Encourage Sharing: Ask customers to create and share videos of them using your products. You can run contests or simply request submissions.
Feature UGC: Showcase these videos on your website and social media to provide fresh, authentic content.
Build Community: Engaging with UGC fosters a sense of belonging among your customers.
Tips for Using UGC and Influencer Marketing:
Ask for Permission: Always get permission before sharing customer videos, or in the case of an influencer there might be compensation needed!
Offer Incentives: Provide discounts or rewards to encourage video submissions.
Show Variety: Feature different types of user-generated or influencer content to highlight diverse experiences.
6. Animated Explainers
Animated explainer videos are useful for breaking down complex ideas or processes into easy-to-understand visuals. Plus! It’s unique. Having a video marketing strategy that is very specific to your brand and creates an iconic aesthetic will set you apart from others in your niche.
Simplify Information: Use animation to explain complicated details about your product or service in a straightforward way.
Enhance Brand Identity: Custom animations can reflect your brand’s style and make your content more memorable.
Increase Retention: Animated videos can be more engaging than static content, helping keep viewers’ attention.
Tips for Animated Explainers:
Ensure Clarity: Make sure the animation clearly conveys your message.
Engage Viewers: Use vibrant visuals and a compelling script to keep interest high.
Include CTAs: End with a clear action you want viewers to take.
7. Storytelling Videos
Storytelling videos create a narrative around your brand or products, helping to connect on a deeper emotional level.
Build Loyalty: Share stories that reflect your brand’s values and resonate with your audience.
Show Success Stories: Highlight how your products have positively impacted customers to inspire potential buyers.
Create a Brand Narrative: Develop a consistent story that reflects your company’s mission and vision.
Tips for Storytelling Videos:
Know Your Audience: Tailor the story to what matters to your target market.
Focus on Emotion: Craft stories that evoke feelings like happiness or inspiration.
Be Authentic: Ensure the story aligns with your brand’s values for credibility.
Notes from Exhibition Media (That’s Us! :D)
Creating videos can be complicated. If you want to do it yourself that’s okay, just remember the most important part and the main through line of all of this, is that you must maintain consistency! Say for example you find a page on Instagram for a company that sells soap in the shape of elephants, and you love elephants! Excitedly, you take a trip through their page and you see a mix between Vertical reels, Horizontal videos, Animations, random different people talking, and the content is overall just all over the place! The first thing that goes through your head? You don’t care about the soap in the shape of an elephant you are utterly distracted by the mess! How you present yourself is essential. If you need help picking a content strategy that’s right for you we recommend seeking out a marketing consultant, or somebody who you trust! At Exhibition Media we focus primarily on Product Video, however if you are unsure and need help, you can find a link to schedule a free analytics consolation where we will take a look at your current website and offer up advice we think would work the best for your company! FREE CONSULTATION
Conclusion
Using video marketing effectively can make a huge difference for your e-commerce business. Whether you’re demonstrating products, sharing customer reviews, or telling compelling stories, videos can help you connect with your audience and drive sales. By applying these simple yet powerful strategies, you can enhance your brand’s presence and achieve greater success in the e-commerce world.
